Consulting on Marketing & Growth

Experienced in B2B, SaaS, Fintech, and consumer products. Skilled in optimizing revenue by identifying bottlenecks with a laser focus on eliminating them. Keep an eye on acquisition, activation, business processes, A/B tests, and retention strategies. Available for hands-on consultancy or as a regular employee

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Experience

Work Experience

Growth Manager with over 10 years of experience. Built and managed teams of up to 5 people. Contributed to the launch of a company that was acquired for $23 million. Managed annual marketing budgets of up to $840k

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Skills

Skills

References

I wholeheartedly recommend Mykhailo Glodian. His performance as a growth and marketing professional both Meawallet and ZTL Payments (where i personally recruited him based on his pervious performance) has been stellar.

Christoffer Thorsheim, Commercial Director @ foodora

Approach

1.Analyse current setup

Market research

Competitors research

Personas (JTBD)

User testing, etc.

2.Identify opportunity

Messaging, positioning, CTAs
Website structure
Analytics setting up
Media plan, etc.

3.Improve

Website and messaging

A/B-testing

Google, LinkedIn, Meta Ads

Remarketing campaigns

Cold email and LinkedIn campaigns

SEO, etc.

4.Measure and repeat

Feedback Loop

NPS

PMF, etc.

Case Studies

Here are a few recent case studies of startups I’ve had the privilege to work with.

Ecompx.com is a Wiki for Norwegian Businesses

July - August 2024, Oslo, Norway, remote

I worked on this innovative startup project, led by a talented solo developer who faced challenges with initial traction and go-to-market (GTM) strategy. The goal of my involvement was to generate initial traction and explore funding opportunities.

Key areas I focused on throughout my engagement with the startup include:

Messaging & Pitch Deck: Developed concept messaging for the website and built a pitch deck from scratch to attract investors.
Investor Outreach: Compiled a database of investors and executed cold outreach campaigns on LinkedIn and via email, generating initial responses.
SEO Optimization: Enhanced meta titles and descriptions with targeted calls-to-action, leading to improved SEO metrics, as shown by Google Search Console:
- Average Clickthrough Rate (CTR): Increased from 1.1% (July 20 - August 7, 2024) to 1.4% (August 11 - 22, 2024).
- Average Position: Improved from 25.6 to 20.8 over the same period.
- Website Traffic Boost: Strategic SEO adjustments led to over 10,000 monthly visits post-launch.
Product Optimization Plans: Prepared action plans to build analytics funnels and tools, as well as a plan for re-developing the product to improve user experience and search engine optimization.

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Meapay provides SoftPos Payment Solutions. Enabling businesses to accept payments on phones via NFC

March 2021 - February 2022, Oslo, Norway, remote

MeaPay's team lacked marketing expertise. The objective was to establish a go-to-market (GTM) strategy, solidify positioning, and ensure a successful launch.

Joined initially as an external consultant, I was quickly extended an invitation to become the Head of Growth at MeaPay. In this role, I built a growth team from scratch, recruiting two software developers and a designer within two months. Key achievements include:

Redesigned and rebuilt the website in just two months - improving user experience and brand presentation.
Conducted tests across seven European countries within two weeks, gathering 736 users before the official app launch.
As Head of Growth at MeaPay, I contributed to its successful acquisition for $23 million in 2022

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Sehaci provides a solution that integrates into any merchant's app, simplifying document validation with mobile Driver's License (mDL) technology

June - August 2024, Riga, Latvia, remote

This Latvian startup aims to establish itself as a global player in the field. My objective was to develop a go-to-market (GTM) strategy and initial positioning to drive growth and market reach, as well as to design budget-friendly marketing campaigns to test demand.

Together with the founders, we bootstrapped our way forward. I began by creating a GTM (go-to-market) plan, crafting clear and compelling messaging, and developing an informative, visually appealing, and cost-effective website. Simultaneously, we implemented automated LinkedIn and email outreach campaigns to connect with prospects at scale.

All proposed goals were successfully met, both within the budget and the timeline.

The team is now focusing on developing the product, with plans to leverage the GTM strategy to attract users once the technology is fully in place.

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ZTL provides modular APIs for building payment solutions

May 2023 - Dec 2023, Oslo, Norway, remote

ZTL initially struggled to generate new leads because the product was complex, and all leads and clients came exclusively from the C-level management's personal contacts. The goal was to find cost-effective ways to generate leads.

I began by redesigning and rebuilding the website, completing it in one month. Tested multiple lead generation methods and ultimately focused on cold outreach via LinkedIn and email, resulting in over 40 sales calls per month.

Additionally, explored ways to improve cash flow, contributing to the launch of a new Fintech product from scratch (ZTL Direct). For this project, we secured 20+ monthly pilot users with almost no budget.

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Step-by-Step Plan

01. Your company

We'll discuss your goals and your current marketing and growth efforts. Based on this discussion, I'll prepare a growth model with future projections and a proposal outlining the time and costs involved.

02. Legal matters

This is an important step. We'll sign an agreement and NDA with your company.

03. Testing

This is where we'll agree on which drop-offs in your funnel to address first and which hypotheses to A/B test. We'll handle technical setup, test a range of campaigns, try bold approaches, and focus on real growth work.

04. Reporting

Transparency is key. You'll receive agreed-upon reports and have regular meetings.

Let's discuss it

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Alternatively, to avoid back and forth, simply book a meeting with me using my Calendly link